• IVF Emotional Support for Clinics

    Fertility coaching

The Missing Link in Fertility Care

At Cali Coaching, we believe fertility care must support the whole person — not just the medical process. While clinics focus on treatment, many patients silently struggle with the emotional toll. The result? High dropout rates, reduced confidence, and unnecessary strain on staff.

We partner with clinics to provide structured emotional coaching that strengthens patient resilience, reduces burnout, and builds trust. The outcome is a model of care that is clinically excellent and emotionally empowering.

Why Emotional Support Matters in Fertility Care

The numbers are clear:

  • 73% of patients cite the emotional toll of IVF as a barrier to continuing treatment.
  • 1 in 3 patients do not return for a second IVF cycle due to burnout.
  • Only 11% of those struggling with fertility seek professional emotional support.
  • Nurses and clinic staff often carry the emotional load without training or tools.

Without dedicated emotional care, patients are more likely to feel isolated, overwhelmed, and disengaged from treatment.

Contact Margaret

IVF Clinic Support

Why Partner with Margaret

  • Lived IVF Journey

    Miscarriage, PCOS, male factor infertility, and IVF success give me a unique depth of empathy.

  • Certified Coach

    Trained Fertility & Mindset Coach with 30+ years in education and leadership.

  • Frameworks for Fertility

    Proven models including CARES (the IVF Confidence & Clarity Roadmap) and ALIGN (Holistic Fertility Foundations).

  • Professional + Personal Insight

    Blending neuroscience-based coaching with lived experience of fertility treatment.

  • Safe, Structured Approach

    Trauma-aware, compassionate, and designed to strengthen both patients and staff.

  • Continuity of care

    As a solo founder and coach, Margaret works directly with every clinic and patient. This ensures a consistent, trusted relationship and tailored support that aligns with your clinic’s culture and patient needs.

The Impact of Emotional Coaching on Outcomes

Research consistently shows that emotional coaching and psychosocial support improve psychological wellbeing, treatment adherence, and even clinical outcomes:

  • Reduce stress, anxiety, and depression during IVF.
  • Strengthen coping strategies, leading to more confident decision-making.
  • Improve retention by helping patients return after setbacks.
  • Increase clinical pregnancy rates by up to 15% when women feel emotionally supported.

By integrating emotional well-being alongside medical treatment, clinics can create a stronger, more supportive patient journey.

Contact Margaret

What We Offer Clinics

Cali Coaching services are designed to complement your expertise and embed emotional care into your patient pathway:

Patient Journals & IVF Roadmaps

Practical, calming resources with affirmations, guided prompts, and strategies for every stage of IVF.

1:1 IVF Coaching

Referral-based sessions providing personalised emotional support for patients facing anxiety, uncertainty, or decision fatigue.

Group Masterclasses & Support Circles

Online or in-clinic sessions on key IVF challenges, such as Reframing the Two-Week Wait and Calm Through the Cycle.

Clinic Team Training

Practical workshops for staff on “Supporting Emotionally Depleted Patients,” giving your team the tools to respond with confidence and compassion

Benefits of Partnering with Cali Coaching

For Your Clinic

  • Improved patient retention and continuity of treatment.
  • Enhanced reputation as a clinic that prioritises whole-person care.
  • Reduced staff burnout from carrying the emotional load.
  • A stronger, more compassionate clinic culture.

For Your Patients

  • Tools to manage stress and uncertainty with greater calm.
  • Clearer, more confident decision-making.
  • A sense of resilience and emotional strength through treatment.
  • Feeling truly supported, never alone in the process.
Contact Margaret

FAQs

No. Cali Coaching works with clinics of all sizes. Services are tailored to your patient volume, staff structure, and goals – from smaller practices to larger, multi-site fertility centres.

Emotional support complements your clinical expertise. Coaching can be referral-based (patients book directly) or embedded through resources, workshops, or training that align with your current processes.

Quite the opposite. By providing structured emotional care, your staff feel less burdened by carrying the emotional weight alone. Team training also equips them with simple tools and language to support patients with confidence.

Clinics that integrate emotional coaching see stronger patient retention, clearer treatment decisions, and reduced drop-out rates. Patients report greater calm, resilience, and trust – benefits that positively reflect on your clinic.

Yes. Journals, roadmaps, and group sessions can be co-branded or personalised to your clinic, ensuring patients feel the service is part of your care model.

Let’s Partner Together

If your clinic is ready to expand support beyond treatment and create a model of care that prioritises emotional wellbeing, let’s talk.

Together we can strengthen patient outcomes, improve retention, and build a clinic culture that values resilience as much as results.

Let’s Partner Together